Operations5 min read
Your best inventory is in a WhatsApp group you cannot search
Broker groups move faster than any CRM, and everything in them is gone within a day. The problem is not the group — it is that nothing survives it.
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Notes from the counter, not the boardroom
What we learn building software for Indian brokers — and the parts of the job the software has to respect.
Localities8 min read
Where Indore is actually growing in 2026, and what each side of the city costs you
Super Corridor, Nipania and Bicholi Mardana are three different bets, not three versions of the same one. A locality-by-locality read on asking rates and the trade-off each one carries.
ReadPractice4 min read
Carpet, built-up, super built-up: the number that costs you trust
Three area figures, one habit of quoting whichever is largest, and a buyer with a measuring tape. Why your listings should say which one they mean.
ReadPipeline4 min read
Nobody loses a lead. They just never call it back
Almost no lead is lost to a competitor's better inventory. It is lost to nine days of silence. The fix is boring and it works.
ReadCosts8 min read
What the registry actually costs in Madhya Pradesh: a worked example on a ₹60 lakh flat
Stamp duty, registration fee, TDS, society transfer, lawyer. The gap between the price you agreed and the money that leaves your account, added up line by line.
ReadLegal7 min read
How to read a RERA number before you pay a token amount
A registration number is a claim you can check in five minutes, and it guarantees less than most buyers assume. What it proves, what it does not, and when its absence is completely normal.
ReadPlots9 min read
Buying a plot in Indore: gaj versus sqft, diverted land, and the papers to demand
Plots here are quoted in gaj, priced in per-sqft, and sold on the assumption you will not ask whether the land is diverted. All three deserve attention.
ReadRenting7 min read
Renting in Indore: deposit norms, fair brokerage, and the clauses to strike
What a reasonable deposit and brokerage look like here, why your agreement is eleven months long, and the six lines in a standard draft that are worth arguing over.
ReadBudget8 min read
A first home under ₹50 lakh in Indore: where the bar still clears, and what you give up
Thirty-nine of the 272 sale listings on this site come in at ₹50 lakh or under. Here is where they are, what configuration they are, and the trade you are actually making.
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